LIFCO originated from the vision of Mr. Mohamed Salim Hassan in Venezuela in early 1950's, by setting up an organization to import and trade traditional Lebanese preserves, dried fruits and jams, olive oil and other essential commodities etc by targeting the local Arab and Lebanese community that got established its roots in that country then. Gradually, the local community embraced the Arab flavors that boosted the business of the group which motivated the management to locate the business in Monrovia, Liberia in Southwest Africa, which was an upcoming and potentially growing market in the region.

The determination and passion of the management enabled them to achieve astounding success by keeping pace with the regions growth and the organization got established as a leading distributor of consumer goods, news papers, magazines and even plants and flowers. The supply chain management system of the company got established in such a way that the company planned its corporate procurement by chartering 3 to 4 flights a week from Lebanon.

 

LIFCO GROUP: LIFCO UAE, the origin of a rising star in the business horizon of LIFCO Group.

 

The vision of globalization gave impetus to the management to cross the borders of continents to reach the fastest growing hub of markets in world, i.e. the UAE in the 1970s by the acquisition of property in Sharjah, UAE. The first supermarket in the group commenced its operation in the same year in Dubai which was one of the growing hub of markets in the entire Middle East. The market potential motivated the management to open the second supermarket in 1976 in Sharjah, the nearby Emirates. By forward planning and strategic approach, now LIFCO has become the leading name in distribution of frozen, chilled and dry products, procured through a supply chain mechanism spanning around the globe. The group has achieved success in implanting the Mediterranean and Lebanese culture in food and living through a growing number of supermarkets that has got presence in eight different strategic locations.

LIFCO currently is LIFCO GROUP encompassing six various Strategic Business Units (SBUs) such as – LIFCO Lebanese Fruit company (LIFCO MAIN); LIFCO Alrawabi Trading; LIFCO International; LIFCO Trading; LIFCO Technical & Refrigeration, and the retail outlet chain LIFCO supermarkets expanding to territories such as UAE, Lebanon, Oman , Qatar, China etc . By its constant scanning of the market and market trends, it feels the pulse of the market and thereby explores new opportunities that crop up around the regions and the globe from time to time.